With an expended world that included shops, bars, restaurants, sports facilities, the handheld wanted to be real update to the previous version. The console released in 2010 just in time for Christmas. With that in mind, the new device was designed to look more like a phone, with a more grown-up color scheme, a keypad more in line with the flip phone of the time, a digital camera and the ability to play MP3. The goal was to release a more modern version that would be able to compete with the newest trend such as the iPod and iPhone. After the success of the My Life handheld which sold over 1,000,000 units worldwide, Giochi Preziosi decided to release an updated version of the handheld.
Founded in 1978 by Enrico Preziosi the company produces toys and TV series based on their toys.
